Best Beauty YouTubers in 2025
The world of beauty YouTubers is vast and ever-evolving, offering a diverse range of content from makeup tutorials and skincare routines to product reviews and beauty industry commentary. Finding the perfect channel can be overwhelming because preferences vary greatly. Some prefer in-depth tutorials, while others seek quick reviews or entertaining personalities. Many YouTubers specialize in specific niches, such as affordable makeup, luxury skincare, or special effects artistry. This buying guide presents a curated selection of top beauty YouTubers, taking into account factors like content quality, subscriber count, engagement, and overall influence within the beauty community. This selection aims to empower consumers to make informed choices based on an in-depth analysis, enabling them to choose the beauty YouTubers that best align with their individual needs and preferences.
What's In This Guide
- •Our Selection Methodology
- •Selection Criteria
- •Lisa Eldridge - Best for In-Depth Makeup Mastery
- •Wayne Goss - Best for Reliable Product Insights
- •Jackie Aina - Best for Diversity and Inclusivity
- •Hyram Yarbro - Best for Skincare Education
- •NikkieTutorials - Best for Creative Makeup Artistry
- •Conclusion & Recommendations
- •Frequently Asked Questions
Our Selection Methodology
Our selection process employed a multi-faceted approach. Initially, we compiled a vast database of beauty YouTubers based on subscriber counts, views, and search trends. We analyzed thousands of data points, including user reviews, expert opinions from beauty industry professionals, and detailed content audits of videos across different channels. Our AI algorithms assessed content quality, consistency, expertise, engagement levels, and diversity to determine the overall value and impact of each YouTuber. Furthermore, we evaluated authenticity and transparency by scrutinizing sponsored content disclosures and the frequency of genuine product recommendations. The final rankings are based on a weighted combination of these factors, ensuring the top YouTubers are those that excel across multiple criteria. To maintain objectivity, subjective ratings and the specific interests of the AI itself were minimized.
Selection Criteria
Content Quality and Consistency
Assesses video production values, including clear visuals, audio, editing, and the frequency of uploads ensuring viewers receive consistent, high-quality content.
Expertise and Knowledge
Evaluates the YouTuber's in-depth knowledge of beauty products, techniques, and trends, assessed via objective metrics (e.g., certifications) and subjective factors (e.g., accuracy and completeness of information). They may also specialize in an area like skincare or specific techniques.
Engagement and Community
Measures the interaction between the YouTuber and their audience. This includes likes, comments, subscriber count, and the frequency with which the YouTuber interacts with their viewers and responds to comments, fostering a sense of community.
Diversity and Inclusivity
Considers the YouTuber's representation of diverse skin tones, ages, and beauty preferences in their content, ensuring a broad appeal and relevance to a wide audience.
Authenticity and Trustworthiness
Focuses on the YouTuber's honesty and transparency, particularly regarding sponsored content, product recommendations, and affiliate links. A high degree of integrity builds trust and credibility.
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Top 5 Beauty YouTubers in 2025
Pros
- Exceptional makeup artistry skills and detailed tutorials.
- High-quality, informative content with a focus on technique.
- Strong emphasis on historical and cultural context of beauty.
Cons
- Focus on product reviews might be overwhelming for beginners.
- Some viewers might find her analytical approach dry.
Key Specifications
Lisa Eldridge is a highly respected make-up artist with decades of experience, widely regarded for her professional expertise and sophisticated approach to beauty. Her channel focuses on in-depth makeup tutorials, product reviews, and discussions of historic and contemporary beauty. Lisa provides a masterclass in makeup application with an emphasis on technique, product knowledge, and art. She's well-known for her articulate explanations and ability to break down advanced concepts in a way that is accessible to a wide audience. Her content is produced with high production values, offering a clean and professional aesthetic.
Pros
- Honest and unbiased product reviews.
- Expert knowledge and practical advice.
- Efficient and well-organized content.
Cons
- Content may cater more towards an established audience.
- Occasional product features that are very high-end.
Key Specifications
Wayne Goss is celebrated for his straightforward and honest product reviews. While he offers makeup tutorials, his emphasis is on informed critiques of beauty products and techniques. His videos tend to be concise and to the point, providing valuable insights into everything from foundation to skincare. Also, Wayne has a unique ability to explain complex makeup issues. His discussions emphasize clarity and efficiency. His channel is a fantastic source for discerning consumers who are after quality.
Pros
- Advocates for diversity and inclusivity.
- Offers practical tutorials.
- Addresses important issues in the beauty industry.
Cons
- Requires an understanding of current trends.
- May need to filter which content is most applicable.
Key Specifications
Jackie Aina is highly influential because she champions diversity and inclusion within the beauty community. She is known for both informative makeup tutorials and constructive criticism of the beauty industry's inclusivity efforts, including topics around race, gender, and product availability. Her content is particularly valuable for Black women and those interested in issues of representation. She also provides a wealth of information on affordable makeup and product recommendations, mixing social commentary with practical advice.
Pros
- Educational skincare information.
- Approachability for beginners.
- Focus on ingredient analysis.
Cons
- Focus on skincare may not appeal to all viewers.
- Newer products may not be as relevant to some.
Key Specifications
Hyram Yarbro, known as simply Hyram, specializes in skincare. Starting off reacting to celebrity skincare routines, today he focuses more on explaining different ingredients and offering product recommendations based on skin types and specific concerns. His channel offers clear explanations and simple routines. He aims to make skincare accessible and understandable for everyone, with tips that suit different budgets.
Pros
- Highly skilled makeup artistry.
- Creative and artistic makeup looks.
- Engaging and personality-driven content.
Cons
- Videos can be long-form.
- Sometimes features higher-end products.
Key Specifications
Nikkie de Jager, known as NikkieTutorials, is one of the earliest beauty YouTubers and remains popular for her creativity and artistry. She's celebrated for elaborate makeup transformations and artistic self-expression. She also shares her life stories, which adds intimacy to her channel. She is known for her imaginative concepts and skillful technical displays of makeup expertise. Her videos contain tutorials of everything from everyday makeup to theatrical looks.
Conclusion
Choosing a beauty YouTuber is a highly personal decision, but these recommendations offer a starting point based on different preferences and needs. Consider the factors discussed, explore the channels that resonate with you, and enjoy the world of beauty content!
Frequently Asked Questions
How do I find the best beauty YouTubers for me?
The most effective way to find beauty YouTubers that match your preferences is to explore different channels, read reviews, and watch multiple videos. Pay attention to the YouTuber's personality, the quality of their content, and the products they feature. Also, consider your own skill level and the type of beauty content you're most interested in (e.g., makeup tutorials, skincare routines, product reviews).
How do beauty YouTubers make money?
Beauty YouTubers can make money through various means including: advertising revenue from YouTube (paid per view/impression), sponsored content (paid partnerships with brands), affiliate marketing (earning commission on product sales through unique links), merchandise sales (selling their own branded products), and brand collaborations (creating and promoting products with other companies). The specific revenue streams and their relative importance vary from YouTuber to YouTuber.
What makes a good beauty YouTuber?
A good beauty YouTuber provides high-quality content, is knowledgeable about the products and techniques they discuss, creates engaging and entertaining videos, interacts with their audience, and maintains brand transparency. They often have a strong understanding of the beauty industry and offer viewers insights into new trends, techniques, and products.