Best CPQ (Configure, Price, Quote) Software in 2025
In today's competitive business landscape, especially for companies dealing with complex product offerings or services, the efficiency of the sales process is paramount. CPQ (Configure, Price, Quote) software streamlines this process by automating and optimizing the configuration of products or services, pricing calculations, and quote generation. This buying guide aims to assist you in choosing the best CPQ software for your business.
What's In This Guide
- •Our Selection Methodology
- •Selection Criteria
- •Salesforce CPQ - Best Overall
- •HubSpot CPQ - Best for Ease of Use and Integration within the HubSpot Ecosystem
- •Oracle CPQ - Best for Large Enterprises with Complex Needs
- •ConnectWise Sell - Best for IT and Technology Companies
- •DealHub - Best for Modern User Interface and Collaboration
- •Conclusion & Recommendations
- •Frequently Asked Questions
Our Selection Methodology
Our evaluation leveraged an AI-driven analysis of extensive data sources. We gathered information from product documentation, user reviews across multiple platforms, expert opinions from industry analysts and tech blogs, and detailed specification sheets for each software. The AI algorithms processed this information, assigning scores based on pre-defined criteria, including ease of use, feature set completeness, scalability, integration capabilities, flexibility (customization), and support/training quality. Products were then ranked based on these weighted scores, providing an objective assessment of each CPQ solution's strengths and weaknesses. Furthermore, we incorporated a detailed cost-benefit analysis for determining overall value, considering the time-to-market and ROI derived from each platform based on available case studies and business models.
Selection Criteria
Ease of Use
The platform should have an intuitive interface and be easy for sales teams to navigate and use efficiently, with minimal training required.
Features and Functionality
The solution must offer comprehensive features for product configuration, pricing rules, quote generation, and CRM integration. Essential offerings include proposal building, discount management, and approval workflows.
Scalability
The ability to handle increasing sales volumes and complex product portfolios is important. The system must be designed to accommodate future growth and increased user counts smoothly.
Integration Capabilities
Seamless integration with existing CRM, ERP, and other business systems is important to share and synchronize data and automate end-to-end processes.
Customization Options
The capability to customize the system to meet specific business needs through configurable options and integrations is very valuable. Solutions that accommodate complex pricing rules and product configurations are superior.
Pricing and Value
Pricing should be transparent, competitive, and aligned with the features offered. The total cost of ownership should be considered, including implementation, training, and ongoing support.
Support and Training
The vendor should offer effective customer support and training resources to facilitate implementation, usage, and address any support needs.
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Top 5 CPQ (Configure, Price, Quote) Software in 2025
Pros
- Deep integration with Salesforce CRM.
- Highly customizable and scalable.
- Comprehensive feature set.
Cons
- Can be complex to set up initially, especially for companies with complex product configurations.
- Can be expensive, particularly for smaller businesses.
Key Specifications
Salesforce CPQ is a robust, comprehensive CPQ solution, which integrates seamlessly with the Salesforce CRM platform. It provides advanced configuration capabilities, supports complex pricing rules, automates quote generation, and manages the entire sales cycle. Designed for businesses of all sizes, Salesforce CPQ offers a range of features, including guided selling, product bundling, and advanced analytics. Its strong CRM integration provides a comprehensive and efficient sales process. Best suited for larger businesses with complex sales processes and requiring advanced customization options, especially those already invested in the Salesforce ecosystem.
HubSpot CPQ
Best for Ease of Use and Integration within the HubSpot Ecosystem
https://www.hubspot.com/products/sales/cpqPros
- User-friendly interface, excellent CRM integration.
- Easy setup and use.
- Strong integration with HubSpot ecosystem.
Cons
- Less powerful configuration capabilities than some competitors.
- Can be less flexible for highly complex product structures.
Key Specifications
HubSpot CPQ is a user-friendly CPQ solution that integrates with HubSpot's CRM platform. It makes quote generation, product configuration, and pricing calculations easier. Suited for businesses that want an integrated sales and marketing process, HubSpot CPQ offers a streamlined experience. Its intuitive interface and simplified features make it an excellent choice for small to medium-sized businesses. The ease of use and strong CRM integration support a smoother sales workflow. Best for businesses already using the HubSpot ecosystem and wanting a simpler CPQ setup.
Pros
- Highly scalable and customizable.
- Strong support for complex product configurations and pricing.
- Extensive integration capabilities.
Cons
- Can require significant upfront investment.
- Implementation may be complex for some businesses.
Key Specifications
Oracle CPQ offers robust functionality for complex product configurations, pricing models, and quote generation. It’s designed to support businesses with intricate sales processes and can be highly customized. Oracle CPQ integrates with a wide range of ERP and CRM systems, providing a comprehensive solution for large enterprises. Suited for larger enterprises with complex product lines and pricing structures, Oracle CPQ provides advanced features, including guided selling and rule-based configuration. Its scalability and expansive integration capabilities make it an excellent choice for businesses seeking extensive automation. Best for large enterprises with intricate product portfolios and complex sales processes.
Pros
- Specialized features for IT service and technology companies.
- Good integration within the ConnectWise ecosystem.
- Effective quote and proposal management tools.
Cons
- Limited built-in integration with some CRM systems.
- Can have a steeper learning curve.
Key Specifications
ConnectWise Sell is designed to streamline the sales process for IT service providers and technology companies. It offers product configuration, proposal generation, and quoting capabilities. Features like quoting automation and CRM integration streamline the sales workflow. ConnectWise Sell provides a focused set of features useful for technology-based businesses. Suited for technology service providers looking to optimize sales operations, it helps automate tasks. Best for IT companies and technology resellers needing specialized tools to simplify quoting and sales.
Pros
- Features a modern and efficient user interface that is easy for sales teams to use.
- Offers extensive capabilities for automation and collaboration.
- Provides robust contract management capabilities.
Cons
- Can be less intuitive for new users.
- Customization may require technical expertise.
Key Specifications
DealHub emphasizes a user-friendly interface and flexible automation tools for sales teams. It offers a good array of CPQ features, including product configuration, quote generation, and contract management. DealHub is well-suited for sales teams looking to improve quote-to-cash processes. Its focus on collaboration and automation helps accelerate the sales cycle. Best for medium to large sales organizations seeking to enhance their deal processes and improve their win rates through automation.
Conclusion
Choosing the right CPQ software is crucial for streamlining your sales process, improving accuracy, and boosting revenue. The best option for you will depend on your business size, industry, and specific needs. Consider the factors outlined in this guide to make an informed decision. For many businesses, Salesforce CPQ offers a comprehensive and powerful solution, while HubSpot CPQ provides a more user-friendly and integrated experience for those already using HubSpot's CRM.
Frequently Asked Questions
What is CPQ software?
CPQ software automates the configuration, pricing, and quoting processes. It ensures accurate pricing, reduces errors, and speeds up the sales cycle by enabling sales teams to quickly and accurately generate quotes.
What features should I look for in CPQ software?
Key features include product configuration, pricing rules, quote generation, approval workflows, and integration with CRM systems. Advanced CPQ solutions offer complex pricing matrices, guided selling, and contract management.
How long does it take to implement CPQ software?
The implementation time varies based on complexity, ranging from a few weeks for simpler systems to several months for intricate configurations with deep integrations. Factors include data migration, user training, and custom integrations.
How is CPQ software typically priced?
CPQ solutions are typically priced based on a per-user, per-month fee. Some solutions also offer tiered pricing based on the features included. Costs vary depending on the vendor and the level of customization required.
Does CPQ software integrate with CRM systems?
Yes, CPQ software integrates with various CRM systems, such as Salesforce, HubSpot, and Microsoft Dynamics 365, enabling seamless data synchronization and a unified sales process.