Best CRM Software That Integrates With HubSpot in 2025
In today's competitive business environment, effective customer relationship management (CRM) is essential for driving sales, improving customer satisfaction, and fostering sustainable growth. HubSpot, a leading marketing and sales platform, offers a robust ecosystem of tools designed to help businesses attract, engage, and delight customers. However, HubSpot's native CRM might not be the best for all business use cases, depending on the complexity and depth of features required. Therefore, many businesses seek CRM software that integrates seamlessly with HubSpot to leverage its powerful marketing and sales capabilities while benefiting from specialized CRM features. This buying guide will provide a detailed analysis of top CRM solutions that offer robust integration with HubSpot, helping you make an informed decision tailored to your business needs. By carefully evaluating CRM platforms, businesses can optimize their customer relationship management efforts, leading to improved business outcomes and a more efficient workflow. The landscape of CRM software is diverse, with solutions catering to businesses of all sizes and across various industries. Key differentiators such as integration capabilities, ease of use, advanced features, and pricing models are key deciding factors.
What's In This Guide
- •Our Selection Methodology
- •Selection Criteria
- •HubSpot CRM - Best Overall for Seamless Integration and User-Friendliness
- •Zoho CRM - Best for Customization and Feature Depth
- •Salesforce Sales Cloud - Best for Large Enterprises and Advanced Customization
- •Pipedrive - Best for Sales Teams and Pipeline Management
- •monday.com - Best for Visual Work Management and Flexibility
- •Conclusion & Recommendations
- •Frequently Asked Questions
Our Selection Methodology
Our selection process involved a multi-faceted approach, combining quantitative and qualitative data analysis. First, we compiled a comprehensive list of CRM software that explicitly advertised integration with HubSpot. We then gathered data from multiple sources, including user reviews from independent websites, professional reviews from technology publications, and product specifications from vendor websites. We analyzed thousands of data points, focusing on the criteria outlined above. Specifically, we assessed the depth of HubSpot integration by examining data synchronization capabilities, automation features, and user feedback regarding the integration's reliability. We evaluated the features of each CRM by comparing their capabilities across key areas such as contact management, sales pipeline management, and reporting. User reviews were assessed to gauge ease of use and customer satisfaction. We utilized AI algorithms to process this information, identifying the top performers based on their scores across all criteria. Weighting was applied to different criteria based on their perceived importance to the selection, such as a higher weight to integration capabilities, that would result in minimal data errors and eliminate the need to manually export/import CRM data. This comprehensive, data-driven approach ensured an objective and informed ranking of the best CRM software for HubSpot integration.
Selection Criteria
HubSpot Integration
This criterion evaluates the depth and seamlessness of integration with HubSpot, including data synchronization, automation capabilities, and the ability to trigger actions in both systems. The more smoothly information flows between the CRM and HubSpot, the better.
Features
This covers the breadth and depth of CRM features, including contact management, lead management, sales pipeline management, reporting and analytics, workflow automation, and customization options.
Usability
A user-friendly interface and ease of use are critical for CRM adoption and efficiency. This includes intuitive navigation, ease of data entry, and a clean, uncluttered design. This is based on actual user reviews for the selected CRM platform.
Scalability
The ability of the CRM to scale as your business grows is essential. Evaluating a CRM system includes assessing whether it can handle increasing data volumes, user counts, and feature demands over time.
Pricing
The cost of the CRM, including subscription fees, implementation costs, and any additional expenses for add-ons or support. Is the price justified when compared to the benefits of the platform?
Customer Support
Assess the quality and availability of customer support, including response times, support channels (e.g., phone, email, live chat), and the availability of training and documentation.
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Top 5 CRM Software That Integrates With HubSpot in 2025
HubSpot CRM
Best Overall for Seamless Integration and User-Friendliness
https://www.hubspot.com/products/crmPros
- Seamless native integration with HubSpot's suite of tools.
- User-friendly interface and easy to learn.
- Extensive free tools and a generous free tier make it ideal for SMBs.
- Excellent reporting and analytics capabilities.
Cons
- Advanced features may have a learning curve for some users.
- Customization options, while extensive, can be complex to configure.
Key Specifications
HubSpot CRM is the core product and provides fundamental CRM functions. Its native integration with HubSpot's marketing, sales, and service hubs offers unmatched synergies. From lead generation and nurturing to deal management and customer service, this CRM provides a cohesive experience. With its intuitive interface, robust features, and seamless access to free tools, HubSpot CRM leads the pack. Its user-friendliness makes it suitable for teams of all sizes—from small startups to large enterprises—looking for an all-in-one solution. As a native component of the HubSpot suite, its integration with marketing automation, email marketing, and sales tools cannot be beaten. The platform's reporting and analytics features also give in-depth insights needed to drive improvements. Its free tier gives the best value for the money, as compared to other tools that may charge you a price just to start using the platform. The only con is that the features might be very simple.
Pros
- Highly customizable to fit specific business processes.
- Robust feature set, including sales automation and lead scoring.
- Strong integration with a wide range of third-party applications.
- Good value for the price compared to the features.
Cons
- Pricing can be higher for large teams or advanced features.
- Can take some time for configuration.
Key Specifications
Zoho CRM offers a powerful, feature-rich CRM platform with strong integration capabilities with HubSpot. Beyond the basic CRM functions which include solid contact management, lead scoring, and sales automation features, Zoho CRM offers extensive customization options, making it a great choice for businesses that need to tailor the system to their specific processes. The integration with HubSpot allows for two-way synchronization of contacts and data, automation of tasks between both systems, and unified reporting. It is a strong choice for businesses looking for a customizable and feature-rich CRM system that integrates well with HubSpot. Zoho offers a suite of sales and marketing tools that integrate with CRM features. You can integrate with other platforms, such as email systems and social media, to build a comprehensive customer platform. The user interface is also easy to use, and the platform is very scalable.
Salesforce Sales Cloud
Best for Large Enterprises and Advanced Customization
https://www.salesforce.com/products/sales-cloud/overview/Pros
- Highly scalable and adaptable to complex business needs.
- Extensive features and advanced customization options.
- Strong community and ecosystem support.
- Enterprise-grade security and reliability.
Cons
- Requires technical expertise for advanced customization.
- Can be resource-intensive to implement and maintain.
Key Specifications
Salesforce is another strong contender due to its maturity in the CRM space, and integration with HubSpot. Highly scalable but requires significant upfront setup. Salesforce is a powerhouse CRM platform and is ideal for larger enterprises with complex sales processes. The tool provides for unparalleled features. Although it isn't known for ease of use, its strength can be seen in that it is highly customizable with countless features. The integration with HubSpot allows for data synchronization and automated sales and marketing tasks across the two platforms. For enterprises that require complex features, Salesforce offers an option to customize the platform using its advanced features. However, this is quite challenging and requires technical expertise. Salesforce is a complete CRM platform - but this comes at a price.
Pros
- User-friendly interface.
- Strong sales pipeline management.
- Easy automation.
- Excellent integration with other sales tools.
Cons
- Limited free plan
- Customization can be confusing.
Key Specifications
Pipedrive is a sales-focused CRM with a user-friendly interface and robust integration capabilities with HubSpot. Particularly well-suited for sales teams of all sizes, Pipedrive offers intuitive pipeline management, contact management, and deal tracking features. The integration with HubSpot allows sales teams to leverage rich contact information alongside powerful sales tools. The platform is designed to make use of a visual sales pipeline to help sales teams manage deals and track progress, and can be seamlessly integrated with other sales tools. The integration with HubSpot supports contact syncing and the automation of sales and marketing tasks, allowing businesses to streamline sales efforts and create targeted sales pipelines. It is a strong contender for businesses looking for a sales pipeline-focused, easy-to-use CRM that integrates well with HubSpot.
Pros
- Highly adaptable and customizable.
- Excellent visual dashboards.
- Strong project management features.
- Highly collaborative.
Cons
- Reporting capabilities are not as advanced as some competitors.
- Can have steep learning curve.
Key Specifications
monday.com is an adaptable work management platform that integrates with HubSpot, providing visual dashboards, customizable workflows, and robust project management capabilities. While not a CRM in the traditional sense, its flexibility allows businesses to tailor it to their specific CRM needs, offering a unique solution. The integration facilitates the synchronization of contact data and the unification of marketing and sales workflows. Its visual and collaborative nature makes it well-suited for teams that benefit from project management features. For businesses seeking a flexible and visual approach to CRM, monday.com is an interesting option that can be further customized.
Conclusion
Choosing the right CRM software that integrates seamlessly with HubSpot can significantly impact your sales, marketing, and customer service efforts. The solutions we've reviewed offer varying strengths, so carefully consider your specific needs, budget, and team's technical capabilities when making your final decision. By prioritizing strong integration capabilities, a user-friendly interface, robust features, and scalability, you can choose a CRM that empowers you to achieve your business goals. Consider also future platform integrations when picking your CRM. Consider the Hubspot native CRM first when deciding, if it meets your functional requirements.
Frequently Asked Questions
Why choose a CRM that integrates with HubSpot?
HubSpot's native CRM offers the tightest integration with its marketing, sales, and service hubs. This is because the data flows seamlessly between these tools, eliminating the need for third-party integrations which can be the source of issues.
What features should I look for in a HubSpot-integrated CRM?
Look for features such as contact and lead management, sales pipeline tracking, email marketing integration, automation capabilities, reporting and analytics, and mobile accessibility. Consider also support for custom objects for your data model.
Which CRM is best for my business?
The best option depends on your business's size, complexity, and specific needs. HubSpot's native CRM is a strong choice for its tight integration. For larger companies or more complex needs, consider options that offer more advanced features, such as sophisticated automation, and integrations with other critical business systems. Price is another factor, so consider it when evaluating your choices.
How do these CRMs integrate with HubSpot?
Integration methods can include direct API connections, pre-built integrations, or third-party integration platforms. Direct API connections offer the most flexibility and control, but require more technical expertise. Pre-built integrations are the easiest to set up, while third-party platforms provide a wide range of connectors for different applications.