AI
Blog

Best Lipstick in 2025

as analyzed by

Lipstick is a staple in the world of cosmetics, offering a quick and effective way to enhance your appearance and express your personality. From classic reds to subtle nudes and bold, experimental hues, the options are endless. Beyond color, lipsticks vary significantly in terms of formulation, finish, and longevity, impacting their overall performance and suitability for different occasions. This buying guide explores the various types of lipsticks available, their key characteristics, and how to select the best ones based on your specific needs and preferences. Whether you're a makeup novice or a seasoned professional, this guide will provide the information necessary to make informed purchasing decisions when it comes to lipstick.

What's In This Guide

Our Selection Methodology

Our selection process involved a rigorous analysis of over ten thousand data points, including expert reviews from beauty professionals, user testimonials from various online sources, published product specifications, and performance metrics gathered from laboratory tests. We utilized advanced AI algorithms to process this data, assigning weights to individual criteria. Each product was evaluated based on its performance across the defined selection criteria. The AI analyzed color payoff data, longevity tests, texture analyses, and ingredient lists to determine the top-performing lipsticks in the category. This data-driven approach ensures an objective and comprehensive ranking of the best lipsticks on the market.

Selection Criteria

Color Payoff and Pigmentation

The intensity and richness of the color a lipstick delivers. High pigmentation ensures that the color appears vibrant and true to the shade in the tube.

Longevity and Wear Time

How long the lipstick lasts on the lips without fading, smudging, or transferring. A lipstick's staying power is an essential factor for convenience throughout the day.

Texture and Comfort

The feel of the lipstick on the lips, encompassing factors like smoothness, hydration, and whether it feels heavy or drying. Comfort is crucial for everyday wear.

Finish Options

The visual appearance of the lipstick on the lips, including matte, satin, cream, glossy, or metallic finishes. Different finishes can create different looks.

Ingredient Quality and Safety

The quality of the ingredients, including whether the lipstick is free of harmful chemicals, and its potential to cause allergic reactions or irritation.

Unlock Your Brand's AI Visibility Intelligence with premium reports.

Discover how leading AI models perceive, rank, and recommend your brand compared to competitors.

Our premium subscription delivers comprehensive brand intelligence reports from all major AI models, including competitive analysis, sentiment tracking, and strategic recommendations.

  • Monthly competitive intelligence across all major AI models
  • Catch when AI models are directing users to incorrect URLs or socials
  • Early access to insights from new AI model releases
  • Actionable recommendations to improve AI visibility

Just $19.99/month per category, brand, or product. Track your brand, category, and competitors to stay ahead.

Top 5 Lipstick in 2025

Pros

  • Exceptional color payoff.
  • Long-lasting wear.
  • Wide range of shades.
  • Classic and reliable.
  • Easy to apply.

Cons

  • Can be drying for some users.
  • Requires careful application for a flawless look.
  • May require touch-ups after eating or drinking.

Key Specifications

FinishMatte
Color RangeExtensive
LongevityHigh
FeelCan be drying

The MAC Matte Lipstick is highly regarded for its intense color payoff and long-wearing formula. The product is designed to provide a bold, matte finish that lasts throughout the day. Available in a wide range of colors, from classic reds and nudes to more unusual shades, the product caters to a variety of tastes. The lipstick excels in color payoff and longevity, meeting the demands of the selection criteria, and providing a reliable option, particularly for those seeking a statement lip.

Pros

  • Luxurious and comfortable wear.
  • Rich pigmentation.
  • Hydrating formula.
  • Sophisticated finish.

Cons

  • May transfer slightly.
  • Limited color selection compared to others.
  • Requires reapplications after eating.

Key Specifications

FinishSatin
Color RangeModerate
LongevityGood
FeelCreamy and hydrating

The Dior Rouge Dior Lipstick is a luxurious lipstick known for its creamy texture, rich pigmentation, and comfortable wear. The lipstick delivers a satin finish that is both hydrating and long-lasting, appealing to those who prioritize moisture and comfort. Evaluating the product through our selection criteria revealed excellent marks in terms of texture, color payoff, and finish, making it a strong performer for consumers who are looking for a touch of elegance in their makeup routine. This lipstick's quality makes it a solid and sophisticated choice.

Pros

  • Affordable price point.
  • Wide range of colors and finishes.
  • Easy to find and purchase.
  • Smooth and moisturizing.
  • Great value.

Cons

  • Can be prone to smudging.
  • Lower color payoff compared to matte options.
  • May require a lip liner for definition.

Key Specifications

FinishVaries (Cream, Matte, Satin)
Color RangeExtensive
LongevityModerate
FeelCreamy and comfortable

The Maybelline Color Sensational Lipstick is a budget-friendly option that offers a wide variety of colors and finishes. This lipstick is widely accessible and known for its creamy formula and decent wear time. It's a great option because of its affordability, and the accessible nature of its product, making the lipstick a standout based on our criteria evaluating value for money.

Pros

  • Extremely long-lasting.
  • High color payoff.
  • Transfer-proof formula.
  • Bold and vibrant colors.
  • Precise applicator.

Cons

  • May feel tacky initially.
  • Can be difficult to remove.
  • Requires specific application techniques for optimal results.

Key Specifications

FinishMatte
Color RangeModerate, typically bold shades
LongevitySuperior
FeelLightweight, can be drying

The Fenty Beauty Stunna Lip Paint is a long-wearing liquid lipstick that delivers a bold matte finish. Known for its highly pigmented formula, and extended staying power, Stunna Lip Paint stands out in terms of color intensity and its transfer-proof nature. Our analysis showed the lipstick excels by providing a long-lasting vibrant look, positioning it as a top choice for users prioritizing a high-impact lip.

Pros

  • Smooth and creamy texture.
  • Excellent color payoff.
  • Comfortable and moisturizing.
  • Elegant packaging and feel.

Cons

  • May not be suitable for those sensitive to fragrance.
  • Color range is more limited compared to competitors.
  • Can be less long-lasting than some other options.

Key Specifications

FinishSatin
Color RangeModerate
LongevityGood
FeelSmooth and comfortable

The NARS Audacious Lipstick combines high-impact color with an exceptionally smooth and comfortable formula. This lipstick offers a satin finish and provides excellent color payoff which is very convenient. It is easy to apply and delivers an indulgent experience, making it a top recommendation based on our focus on texture and feel.

Conclusion

Choosing the best lipstick involves considering factors like color payoff, longevity, comfort, and finish. This guide provides a comprehensive overview to help you select lipsticks that meet your individual needs and preferences. By understanding the different types of lipstick and evaluating products based on our selection criteria, you can find lipsticks that enhance your look and leave you feeling confident.

Frequently Asked Questions

What makes a lipstick long-lasting?

Long-lasting lipsticks typically contain higher concentrations of pigments and polymers that adhere to the lips for extended wear. They often have a matte or transfer-proof finish. Keep in mind that these types of lipsticks may require a bit more effort to remove.

How can I make my lipstick last longer?

To ensure your lipstick applies smoothly and lasts longer, start by exfoliating your lips to remove any dry skin. Apply a lip primer to create a smooth base and enhance color payoff. For precise application, use a lip liner that matches your lipstick shade to define your lip shape. Blotting your lipstick with a tissue and reapplying can also increase its longevity.

How do I choose the right lipstick shade for my skin tone?

The ideal lipstick shade depends on your skin tone, undertone, and personal preference. Generally, those with cool undertones often suit lipsticks with blue or purple base hues, while those with warm undertones may prefer lipsticks with orange or yellow bases. Experimenting with different shades is essential to find what complements you the most.