Best Subscription Boxes (Beauty Products) in 2025

Allure Beauty Box consistently delivers a high-value selection of full-size and deluxe sample products from both well-known and emerging brands. It's a favorite because of its focus on high-quality items and a curated experience, regularly valued at well above the subscription price. The box includes makeup, skincare, and sometimes haircare products. Allure's editors select products, and Allure's reputation for beauty expertise gives consumers confidence in what they receive, with items frequently featured in "Best Of" lists. The subscription offers a great balance of value to cost, delivering premium products at an accessible price point. While customization options are limited, the selection is generally well-received and diverse. Consumer reviews are overwhelmingly positive, citing product quality, value, and the overall experience. They also offer limited-time promotions and discounts, which adds value to users, and make it more competitive.

The Dermstore BeautyFIX box is lauded for its focus on clinical skincare and derm-approved products, emphasizing quality ingredients and effective formulations. The box is a great choice for skincare enthusiasts, especially those concerned with age management and addressing specific skin concerns like acne or dryness. It often includes a mix of full-size and sample products from well-regarded, professional brands. The emphasis on tried-and-tested products makes the box highly valued by consumers. The value of the box often exceeds the subscription cost, making it an appealing choice. Customization is minimal, but the focused brand selection helps ensure subscriber satisfaction. User reviews frequently highlight the effectiveness of the products and the confidence that users have in the brands chosen. Despite the high price, the value obtained makes it a great choice for the category.

Ipsy is a popular choice, favored for its personalization, affordability and wide variety of makeup products. The subscription delivers a monthly bag containing five beauty product samples, and subscribers can choose products to include in their bags, enhancing the level of customization. Ipsy also regularly offers add-ons and special promotions, which enhances the value proposition. Its strength lies in offering a large scope of products, including makeup and skincare from a broad range of brands. The low monthly cost makes it accessible to a large audience. While the focus is primarily on sample sizes, the value of products received often exceeds the subscription cost, offering great value. Customer reviews are mixed, but frequently highlight the customization options and the broad range of available products. The bag offers a fun entry point for subscribers, with a great amount of product offerings, and customization options for the consumer to select from.

The Box by Dr. Brandt is ideal for beauty junkies seeking advanced skincare solutions from a reputable dermatologist. The subscription emphasizes innovative skincare products and solutions to target the needs of the user. Subscribers receive a selection of full-size skincare products that often highlight the brand's clinical expertise. The value far exceeds the subscription cost, providing access to high-quality products at the most competitive prices. The emphasis on skincare can be seen by those who are focused only on that segment of the beauty market. Customer reviews are very favorable, highlighting the excellent products, and results achieved through the products. Each box is curated by Dr. Brandt himself, lending another layer of expertise. Although the product selection is very specific, the box offers a great value and the expertise of Dr. Brandt to users.

Boxycharm is geared towards makeup and beauty aficionados, this subscription delivers a curated selection of full-size beauty products, from lipsticks to eyeshadow palettes, and often includes skincare products, to provide a mix of product types. The emphasis on full-size products provides exceptional value for subscribers. The value of the box regularly exceeds the subscription cost making it an excellent deal. Subscribers select products, further increasing the appeal with customizable boxes. The price of the box is on the higher end compared to others in the market, which gives it some strong competition. Numerous product promotions and discounts incentivize users to subscribe. Customers speak highly of the product quality of Boxycharm and its wide variety of beauty items. While the products offered are often full size the lack of products can be considered a downside.