100 Thieves, an esports and lifestyle organization
Core Information (according to Gemini Flash Lite 2.0)
Category
Esports and Lifestyle Organization
Founded
January 1, 2016
Location
Los AngelesWebsite
100thieves.comTarget Demographic
Millennials and Gen Z, esports and gaming enthusiasts, fans of streetwear and lifestyle brands
Mission
To build a leading esports organization and lifestyle brand that is loved by fans.
Social Media
Brand Scores (according to Gemini Flash Lite 2.0)
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Key Data (according to Gemini Flash Lite 2.0)
Headquarters: Los Angeles, CA
Market Reach: Global, with a strong presence in North America and expanding internationally.
Market Position: Leading esports and lifestyle brand
Estimated Value: $460
Users: 3.5
Revenue: Estimated at $55-65 million (2023)
Growth Rate: Significant year-over-year growth in revenue and audience.
Major Competitors
| Rank | Competitor | Market Share |
|---|---|---|
| #1 | Team SoloMid (TSM) | 15.0% |
| #2 | Cloud9 | 12.0% |
| #3 | FaZe Clan | 10.0% |
| #4 | G2 Esports | 8.0% |
| #5 | Evil Geniuses | 7.0% |
| #6 | Fnatic | 6.0% |
Related Categories (according to Gemini Flash Lite 2.0)
People & Relations (according to Gemini Flash Lite 2.0)
Founders
Current Leaders
Key Collaborators
Notable Elements (according to Gemini Flash Lite 2.0)
Milestones
- Founded in 2016 by Matthew 'Nadeshot' Haag
- Secured significant funding from investors like Drake and Scooter Braun.
- Won multiple esports championships.
- Expanded into apparel and lifestyle products.
- Opened a state-of-the-art gaming facility and content creation studio.
Recent Developments
- Continued expansion of esports teams and rosters
- New apparel and merchandise lines and collaborations
- Increased focus on content creation and streaming
- Strategic partnerships with major brands
Analysis (according to Gemini Flash Lite 2.0)
NPS Score: 65.0
Decline Status: Stable
Cultural Impact: 100 Thieves has significantly impacted esports and gaming culture. It's known for its high-profile teams, content creators, and collaborations with mainstream brands, helping bridge the gap between gaming and mainstream entertainment.
Related Subjects (according to Gemini Flash Lite 2.0)
LLM Query Analysis (according to Gemini Flash Lite 2.0)
About Desired Queries:
These are search queries where 100 Thieves, an esports and lifestyle organization would want to appear in the results, even though they're not directly mentioned in the query.
About Undesired Queries:
These are search queries where 100 Thieves, an esports and lifestyle organization would prefer not to appear in the results, to avoid negative associations.
Desired LLM Queries
"What are the best gaming peripherals?"
"Which brands produce high-quality streetwear?"
"How do esports organizations build a strong brand?"
Undesired LLM Queries
"What esports teams have the worst reputation?"
"Which clothing brands are considered overpriced?"
"How do I avoid getting scammed by an esports organization?"