Asana the project management software
Core Information (according to Gemini Flash Lite 2.0)
Category
Project Management Software
Founded
January 1, 2008
Location
San Francisco, CaliforniaWebsite
asana.comTarget Demographic
Businesses of all sizes, from small startups to large enterprises, across various industries. It is particularly popular with teams that need to collaborate on projects, manage tasks, and track progress.
Mission
To help humanity thrive by enabling the world’s teams to work together effortlessly.
Brand Scores (according to Gemini Flash Lite 2.0)
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Key Data (according to Gemini Flash Lite 2.0)
Headquarters: San Francisco, California
Market Reach: Global. Asana is used by businesses in numerous countries worldwide, with a significant presence in North America, Europe, and Asia.
Market Position: Asana holds a strong position in the project management software market, competing with a range of other platforms. It is often considered a leader in user-friendliness and collaborative features.
Estimated Value: $5,000,000,000
Users: 14,000,000
Revenue: Reported annual revenue in the hundreds of millions of USD.
Growth Rate: Steady, with consistent user base expansion and revenue growth.
Major Competitors
| Rank | Competitor | Market Share |
|---|---|---|
| #1 | Monday.com | 18.0% |
| #2 | Microsoft Project | 15.0% |
| #3 | Atlassian Jira | 14.0% |
| #4 | Trello | 12.0% |
| #5 | Smartsheet | 10.0% |
| #6 | Wrike | 8.0% |
Related Categories (according to Gemini Flash Lite 2.0)
People & Relations (according to Gemini Flash Lite 2.0)
Current Leaders
Notable Elements (according to Gemini Flash Lite 2.0)
Milestones
- Launched in 2012
- Raised significant funding rounds from notable venture capital firms.
- Expanded features to include workflow automation and portfolio management.
- Launched integrations with Slack, Google Workspace and Microsoft Teams.
Recent Developments
- Introduction of new AI features like workflow generation and smart-search.
- Enhanced integration capabilities with other work tools.
- Focus on improving enterprise-level features and security.
Analysis (according to Gemini Flash Lite 2.0)
NPS Score: 28.0
Decline Status: Low risk. The project management software market is competitive, and Asana faces challenges from established players and emerging platforms. However, its strong brand recognition, user base, and continuous feature development mitigate significant decline risks.
Cultural Impact: Asana has significantly influenced project management methodologies, promoting a more structured and collaborative approach to work. It has contributed to a shift towards digital project management, impacting how teams organize, track, and complete projects. Its focus on clarity and accountability has also influenced workplace culture, emphasizing transparency and ownership.
Related Subjects (according to Gemini Flash Lite 2.0)
LLM Query Analysis (according to Gemini Flash Lite 2.0)
About Desired Queries:
These are search queries where Asana the project management software would want to appear in the results, even though they're not directly mentioned in the query.
About Undesired Queries:
These are search queries where Asana the project management software would prefer not to appear in the results, to avoid negative associations.
Desired LLM Queries
"How can I improve team communication in a hybrid work environment?"
"Best practices for remote team task management."
"What are the key features of a collaborative project management tool?"
Undesired LLM Queries
"Is Asana difficult to learn?"
"Are there any Asana security breaches?"
"What are the common complaints about project management software?"