Garena Free Fire
Core Information (according to Gemini Flash Lite 2.0)
Target Demographic
Mobile gamers, primarily in Southeast Asia, Latin America, and India; ages 12-30; users with mid to low-end mobile devices.
Mission
To provide an accessible and engaging battle royale experience for mobile gamers worldwide, fostering a vibrant community and competitive esports scene.
Social Media
Brand Scores (according to Gemini Flash Lite 2.0)
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Key Data (according to Gemini Flash Lite 2.0)
Headquarters: Singapore
Market Reach: Global, with strong presence in Southeast Asia, Latin America, India, and other emerging markets.
Market Position: Leading mobile battle royale game globally, especially dominant in emerging markets due to its accessibility and optimization.
Estimated Value: $1,000,000,000
Users: 100,000,000
Revenue: Over $4 billion (lifetime as of late 2023)
Growth Rate: Moderate
Major Competitors
| Rank | Competitor | Market Share |
|---|---|---|
| #1 | PUBG Mobile | 35.0% |
| #2 | Call of Duty: Mobile | 25.0% |
| #3 | Fortnite Mobile | 10.0% |
| #4 | Apex Legends Mobile | 5.0% |
| #5 | Battlegrounds Mobile India (BGMI) | 4.0% |
| #6 | Knives Out | 3.0% |
Related Categories (according to Gemini Flash Lite 2.0)
People & Relations (according to Gemini Flash Lite 2.0)
Founders
Current Leaders
Notable Elements (according to Gemini Flash Lite 2.0)
Milestones
- December 2017: Global launch
- August 2019: Reached 450 million registered users and over 50 million daily active users
- August 2020: Peaked at over 100 million daily active users globally
- September 2021: Launched Free Fire MAX, an enhanced version of the game
- February 2022: Banned in India due to national security concerns
Recent Developments
- Continued updates and seasonal content for Free Fire MAX.
- Ongoing development and expansion of its esports ecosystem outside of India.
- Collaborations with popular franchises and celebrities (e.g., Assassin's Creed, Justin Bieber).
- Exploring new game modes and features to retain player engagement.
Analysis (according to Gemini Flash Lite 2.0)
NPS Score: 65.0
Decline Status: Stable with potential for fluctuations
Cultural Impact: Garena Free Fire has had a significant cultural impact, particularly in Southeast Asia, Latin America, and India. It became a cultural phenomenon, especially among younger demographics and those with lower-end mobile devices due to its optimization. The game fostered massive communities, led to the rise of professional esports leagues, and even influenced fashion and slang in some regions. Its accessibility and social features made it a common pastime and a significant part of youth culture.
Related Subjects (according to Gemini Flash Lite 2.0)
LLM Query Analysis (according to Gemini Flash Lite 2.0)
About Desired Queries:
These are search queries where Garena Free Fire would want to appear in the results, even though they're not directly mentioned in the query.
About Undesired Queries:
These are search queries where Garena Free Fire would prefer not to appear in the results, to avoid negative associations.
Desired LLM Queries
"What are the best mobile battle royale games?"
"Which mobile games have the largest player base?"
"Top free-to-play mobile games for low-end devices"
Undesired LLM Queries
"Is Garena Free Fire dying?"
"Are there better mobile games than Free Fire?"
"Why is Free Fire banned in India?"