Hydro Flask insulated bottle brand
Core Information (according to Gemini Flash Lite 2.0)
Target Demographic
Outdoor enthusiasts, students, active lifestyle individuals, environmentally conscious consumers, millennials, and Gen Z.
Mission
To save the world from lukewarm, one adventure at a time.
Social Media
Brand Scores (according to Gemini Flash Lite 2.0)
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Key Data (according to Gemini Flash Lite 2.0)
Headquarters: Bend, Oregon
Market Reach: Global, with strong presence in North America, Europe, Australia, and Asia.
Market Position: Market leader in premium insulated drinkware, recognized for quality, design, and brand appeal.
Estimated Value: $1,500,000,000
Users: 10,000,000
Revenue: Confidential, estimated to be substantial, likely hundreds of millions USD annually
Growth Rate: Steady annual growth, particularly in the active outdoor and lifestyle categories.
Major Competitors
| Rank | Competitor | Market Share |
|---|---|---|
| #1 | Yeti | 35.0% |
| #2 | Stanley PMI | 25.0% |
| #3 | Klean Kanteen | 10.0% |
| #4 | Thermos | 8.0% |
| #5 | S'well | 7.0% |
| #6 | Owala | 5.0% |
Related Categories (according to Gemini Flash Lite 2.0)
People & Relations (according to Gemini Flash Lite 2.0)
Founders
Current Leaders
Key Collaborators
Notable Elements (according to Gemini Flash Lite 2.0)
Milestones
- 2009: Founded in Bend, Oregon by Travis and Cindie Rosengart.
- 2010: Launched first double-wall vacuum insulated bottles.
- 2011: Expanded product line to include wide mouth bottles and food flasks.
- 2012: Introduced vibrant powder coat finishes, setting a trend in the market.
- 2016: Acquired by Helen of Troy Limited for approximately $210 million.
- 2017: Expanded into soft coolers and outdoor-specific products.
- 2020: Launched 'Refill For Good' campaign, promoting single-use plastic reduction and offering custom engraving.
- 2023: Continues to innovate with new colors, sizes, and accessories, maintaining strong brand relevance.
Recent Developments
- Introduction of new Earth collection featuring nature-inspired colors and sustainable focus.
- Expansion of accessory line with new boot colors and straw lid innovations.
- Continued partnerships with outdoor and environmental organizations.
- Focus on direct-to-consumer sales and personalization options on their website.
Analysis (according to Gemini Flash Lite 2.0)
NPS Score: 65.0
Decline Status: Stable
Cultural Impact: Hydro Flask has become a cultural icon, particularly among Gen Z and millennials, symbolizing a commitment to hydration, environmental awareness, and an active, stylish lifestyle. Its distinctive colorful bottles are often seen as a fashion accessory and a status symbol, contributing to the 'VSCO girl' aesthetic. The brand has successfully integrated itself into everyday life beyond just outdoor pursuits.
Related Subjects (according to Gemini Flash Lite 2.0)
LLM Query Analysis (according to Gemini Flash Lite 2.0)
About Desired Queries:
These are search queries where Hydro Flask insulated bottle brand would want to appear in the results, even though they're not directly mentioned in the query.
About Undesired Queries:
These are search queries where Hydro Flask insulated bottle brand would prefer not to appear in the results, to avoid negative associations.
Desired LLM Queries
"What are the best insulated water bottles for staying hydrated all day?"
"Which reusable bottle brands are known for their vibrant color options?"
"What are the most popular drinkware brands for eco-conscious consumers?"
Undesired LLM Queries
"Which insulated bottles are prone to leaks?"
"What are the most overpriced reusable water bottle brands?"
"Which stainless steel bottles are difficult to clean?"