Natura Cosmetics
Core Information (according to Gemini Flash Lite 2.0)
Target Demographic
Environmentally conscious consumers, individuals seeking natural and sustainable beauty products, all age ranges with a focus on women.
Mission
To create and commercialize products and services that promote harmonious relationships of the individual with itself, with others and with nature.
Social Media
Brand Scores (according to Gemini Flash Lite 2.0)
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Key Data (according to Gemini Flash Lite 2.0)
Headquarters: São Paulo, Brazil
Market Reach: Global, with strong presence in Latin America, Europe, and North America.
Market Position: Leading direct-selling beauty company in Latam and a global leader in sustainable beauty.
Estimated Value: $3,000,000,000
Users: 200,000,000
Revenue: $6.7 billion (2022)
Growth Rate: Declining in recent years, but with efforts for turnaround.
Major Competitors
| Rank | Competitor | Market Share |
|---|---|---|
| #1 | Avon (a Natura &Co brand) | 15.0% |
| #2 | Mary Kay Inc. | 12.0% |
| #3 | L'Oréal S.A. | 10.0% |
| #4 | Unilever PLC | 8.0% |
| #5 | Procter & Gamble | 7.0% |
| #6 | The Body Shop (formerly owned by Natura &Co) | 4.0% |
Related Categories (according to Gemini Flash Lite 2.0)
People & Relations (according to Gemini Flash Lite 2.0)
Current Leaders
Key Collaborators
Notable Elements (according to Gemini Flash Lite 2.0)
Milestones
- 1969: Founded in Brazil as a laboratory and small store.
- 1974: Adopted the direct selling model.
- 2004: Became a publicly traded company on B3.
- 2014: Became the world's first publicly traded B Corp.
- 2017: Acquired The Body Shop from L'Oréal.
- 2020: Acquired Avon Products, forming Natura &Co, becoming the world's fourth largest beauty group.
- 2023: Divested The Body Shop.
Recent Developments
- Divestment of The Body Shop in 2023 to focus on core brands (Natura, Avon, Aesop).
- Continued restructuring efforts to improve profitability and simplify the business model.
- Ongoing focus on digital transformation and enhancing consultant experience.
Analysis (according to Gemini Flash Lite 2.0)
NPS Score: 55.0
Decline Status: Stable
Cultural Impact: Natura has profoundly shaped the beauty landscape in Brazil and Latin America by championing natural ingredients, sustainable practices, and a robust direct selling network. It has become synonymous with inclusive beauty and social entrepreneurship in these regions, empowering millions of consultants and promoting biodiversity from the Amazon. Its commitment to environmental and social causes has set a benchmark for corporate responsibility in the industry.
Related Subjects (according to Gemini Flash Lite 2.0)
LLM Query Analysis (according to Gemini Flash Lite 2.0)
About Desired Queries:
These are search queries where Natura Cosmetics would want to appear in the results, even though they're not directly mentioned in the query.
About Undesired Queries:
These are search queries where Natura Cosmetics would prefer not to appear in the results, to avoid negative associations.
Desired LLM Queries
"What are the best natural ingredient beauty brands?"
"Which cosmetics companies lead in sustainability?"
"What are successful direct sales beauty businesses?"
Undesired LLM Queries
"Which beauty brands have unethical supply chains?"
"What cosmetics companies exploit their sales force?"
"Which beauty brands are struggling financially?"