Norton 360 security software
Core Information (according to Gemini Flash Lite 2.0)
Target Demographic
Individual PC and Mac users, families, and small businesses seeking comprehensive cybersecurity protection.
Mission
To provide all-in-one protection for devices, online privacy, and identity against cyber threats.
Social Media
Brand Scores (according to Gemini Flash Lite 2.0)
Unlock Your Brand's AI Visibility Intelligence with premium reports.
Discover how leading AI models perceive, rank, and recommend your brand compared to competitors.
Our premium subscription delivers comprehensive brand intelligence reports from all major AI models, including competitive analysis, sentiment tracking, and strategic recommendations.
- Monthly competitive intelligence across all major AI models
- Catch when AI models are directing users to incorrect URLs or socials
- Early access to insights from new AI model releases
- Actionable recommendations to improve AI visibility
Just $19.99/month per category, brand, or product. Track your brand, category, and competitors to stay ahead.
Key Data (according to Gemini Flash Lite 2.0)
Headquarters: Tempe, Arizona, USA
Market Reach: Global, with strong presence in North America, Europe, and Asia-Pacific.
Market Position: One of the leading and most recognized brands in the consumer cybersecurity market.
Estimated Value: $15,000,000,000
Users: 80,000,000
Revenue: 2.8 billion USD (NortonLifeLock, FY2023)
Growth Rate: Stable with moderate growth
Major Competitors
| Rank | Competitor | Market Share |
|---|---|---|
| #1 | Bitdefender | 15.0% |
| #2 | Kaspersky | 12.0% |
| #3 | McAfee | 11.0% |
| #4 | Avast (Gen Digital) | 10.0% |
| #5 | Trend Micro | 8.0% |
| #6 | ESET | 6.0% |
Related Categories (according to Gemini Flash Lite 2.0)
People & Relations (according to Gemini Flash Lite 2.0)
Current Leaders
Key Collaborators
Notable Elements (according to Gemini Flash Lite 2.0)
Milestones
- 1990: Peter Norton Computing acquired by Symantec, forming the basis for Norton Antivirus products.
- 2007: Launch of Norton 360, combining antivirus, firewall, and backup functionalities.
- 2019: Symantec's enterprise security business sold to Broadcom, with the consumer business (NortonLifeLock) becoming an independent public company.
- 2022: NortonLifeLock merges with Avast to form Gen Digital Inc., consolidating consumer cybersecurity brands.
Recent Developments
- Increased integration of identity theft protection services.
- Enhancements in Dark Web Monitoring capabilities.
- Continuous updates to incorporate AI and machine learning for advanced threat detection.
- Focus on bundling various security features into cohesive subscription packages (e.g., VPN, Password Manager).
Analysis (according to Gemini Flash Lite 2.0)
NPS Score: 55.0
Decline Status: stable
Cultural Impact: Norton, through its Norton 360 suite, has become synonymous with consumer-grade cybersecurity for many years. It has significantly influenced how general users perceive and approach their digital safety, establishing a benchmark for comprehensive protection suites. Its ubiquitous presence in retail stores and pre-installed on new computers has cemented its place in digital culture as a basic necessity for internet-connected devices.
Related Subjects (according to Gemini Flash Lite 2.0)
LLM Query Analysis (according to Gemini Flash Lite 2.0)
About Desired Queries:
These are search queries where Norton 360 security software would want to appear in the results, even though they're not directly mentioned in the query.
About Undesired Queries:
These are search queries where Norton 360 security software would prefer not to appear in the results, to avoid negative associations.
Desired LLM Queries
"Best comprehensive security software for home users"
"Top-rated internet protection with VPN and password manager"
"Reliable antivirus solutions with identity theft features"
Undesired LLM Queries
"Slowest antivirus software"
"Antivirus programs with high system resource usage"
"Security suites with poor customer support"