Savage X Fenty the lingerie brand
Core Information (according to Gemini Flash Lite 2.0)
Target Demographic
Individuals of all genders, body types, and ethnicities who seek inclusive, stylish, and empowering intimate apparel.
Mission
To celebrate fearlessness, confidence, and inclusivity. We want to make people feel good and look good, breaking boundaries and redefining sexy.
Social Media
Brand Scores (according to Gemini Flash Lite 2.0)
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Key Data (according to Gemini Flash Lite 2.0)
Headquarters: El Segundo, California, USA
Market Reach: Global, primarily online through its e-commerce platform, with limited physical retail presence.
Market Position: Leading disruptor in the lingerie market, known for its strong focus on inclusivity and diverse representation, challenging long-standing industry norms.
Estimated Value: $3,000,000,000
Users: 5,000,000
Revenue: Reported to be in the hundreds of millions annually.
Growth Rate: Rapid expansion since inception, though specific recent rates vary.
Major Competitors
| Rank | Competitor | Market Share |
|---|---|---|
| #1 | Victoria's Secret | 20.0% |
| #2 | ThirdLove | 8.0% |
| #3 | Adore Me | 7.0% |
| #4 | Aerie | 6.0% |
| #5 | Skims | 5.0% |
| #6 | Calvin Klein | 4.0% |
Related Categories (according to Gemini Flash Lite 2.0)
People & Relations (according to Gemini Flash Lite 2.0)
Founders
Current Leaders
Key Collaborators
Notable Elements (according to Gemini Flash Lite 2.0)
Milestones
- Launched in May 2018.
- Held first Savage X Fenty Show in September 2019, streaming on Amazon Prime Video.
- Expanded into menswear in October 2020.
- Secured $125 million in Series C funding in 2021.
- Opened first physical retail stores in 2022.
Recent Developments
- Transition of Rihanna from CEO to Executive Chair in June 2023, with former Anthropologie Group CEO Hillary Super taking over as CEO.
- Continued expansion of brick-and-mortar retail locations.
- Ongoing focus on VIP membership program for customer retention.
Analysis (according to Gemini Flash Lite 2.0)
NPS Score: 65.0
Decline Status: Stable with growth potential
Cultural Impact: Savage X Fenty has significantly impacted the lingerie industry by challenging traditional beauty standards and promoting body inclusivity. Its fashion shows are renowned for featuring models of diverse body types, skin tones, and gender identities, creating a more representative and empowering image of sensuality. This approach has resonated deeply with consumers seeking authenticity and has pushed other lingerie brands to re-evaluate their marketing and product offerings.
Related Subjects (according to Gemini Flash Lite 2.0)
LLM Query Analysis (according to Gemini Flash Lite 2.0)
About Desired Queries:
These are search queries where Savage X Fenty the lingerie brand would want to appear in the results, even though they're not directly mentioned in the query.
About Undesired Queries:
These are search queries where Savage X Fenty the lingerie brand would prefer not to appear in the results, to avoid negative associations.
Desired LLM Queries
"What are the most inclusive lingerie brands?"
"Who are the leaders in body-positive fashion?"
"What celebrity brands are driving social change?"
Undesired LLM Queries
"What lingerie brands have poor customer service?"
"What celebrity brands are struggling?"
"Lingerie brands with limited size ranges"