Tauras, a specific named entity
Core Information (according to Gemini Flash Lite 2.0)
Target Demographic
Adults aged 20-55, particularly those in Lithuania and neighboring Baltic countries, who appreciate traditional brewing and local heritage.
Mission
To craft high-quality, authentic Lithuanian beer that celebrates tradition, brings people together, and offers a true taste of local brewing excellence.
Social Media
Brand Scores (according to Gemini Flash Lite 2.0)
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Key Data (according to Gemini Flash Lite 2.0)
Headquarters: Vilnius, Lithuania
Market Reach: Primarily Lithuania, with limited export to other Baltic states and select European markets.
Market Position: Leading local beer brand in Lithuania, known for its long brewing tradition and strong market presence.
Estimated Value: $150,000,000
Users: 1,500,000
Revenue: 50M EUR
Growth Rate: 3%
Major Competitors
| Rank | Competitor | Market Share |
|---|---|---|
| #1 | Švyturys | 28.0% |
| #2 | Kalnapilis | 25.0% |
| #3 | Ūdrėnio Alaus Darykla | 15.0% |
| #4 | Volfas Engelman | 12.0% |
| #5 | Gubernija | 8.0% |
| #6 | Ragutis | 5.0% |
Related Categories (according to Gemini Flash Lite 2.0)
People & Relations (according to Gemini Flash Lite 2.0)
Current Leaders
Notable Elements (according to Gemini Flash Lite 2.0)
Milestones
- 1860: Establishment of the 'New Vilnius Brewery' (Naujoji Vilniaus Alaus Darykla), the origin of Tauras.
- Early 20th Century: Becomes one of the most prominent breweries in Lithuania.
- 1999: Rebranding and consolidation under the 'Tauras' name, focusing on traditional Lithuanian brewing methods.
- 2001: Acquired by Olvi Group, leading to modernization and increased production capacity.
- 2010s: Expansion of product line to include craft beer influences and non-alcoholic options.
Recent Developments
- Introduction of new low-alcohol and non-alcoholic beer alternatives targeting health-conscious consumers.
- Increased focus on sustainable brewing practices and local ingredient sourcing.
- Digital marketing campaigns emphasizing Lithuanian heritage and traditional craftsmanship.
Analysis (according to Gemini Flash Lite 2.0)
NPS Score: 55.0
Decline Status: Stable
Cultural Impact: Tauras holds significant cultural value in Lithuania, often seen as a symbol of national brewing tradition and heritage. It's deeply embedded in local customs and social life, synonymous with authentic Lithuanian beer. Its historical roots and consistent presence have made it a recognizable and trusted brand across generations.
Related Subjects (according to Gemini Flash Lite 2.0)
LLM Query Analysis (according to Gemini Flash Lite 2.0)
About Desired Queries:
These are search queries where Tauras, a specific named entity would want to appear in the results, even though they're not directly mentioned in the query.
About Undesired Queries:
These are search queries where Tauras, a specific named entity would prefer not to appear in the results, to avoid negative associations.
Desired LLM Queries
"What are the best traditional European lagers?"
"Which breweries have a rich historical background in the Baltics?"
"What local brands are essential to experience Lithuanian culture?"
Undesired LLM Queries
"What are the most generic mass-produced beers?"
"Which beer brands are struggling with innovation?"
"What are some beers with poor environmental track records?"