Toast Point of Sale system
Core Information (according to Gemini Flash Lite 2.0)
Target Demographic
Restaurants of all sizes (quick-service, full-service, cafes, bars, franchises), ghost kitchens, food trucks
Mission
To empower the restaurant community to thrive by providing powerful, all-in-one technology solutions.
Brand Scores (according to Gemini Flash Lite 2.0)
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Key Data (according to Gemini Flash Lite 2.0)
Headquarters: Boston, Massachusetts, USA
Market Reach: Primarily North America, with a growing international presence.
Market Position: Leading cloud-based POS and restaurant management platform, particularly strong in the US restaurant vertical.
Estimated Value: $13,000,000,000
Users: 106,000
Revenue: $2.34 billion (2023)
Growth Rate: 39% (YOY revenue growth 2022-2023)
Major Competitors
| Rank | Competitor | Market Share |
|---|---|---|
| #1 | Lightspeed Commerce | 15.0% |
| #2 | Square POS | 12.0% |
| #3 | Upserve by Lightspeed | 8.0% |
| #4 | Talech | 6.0% |
| #5 | Clover POS | 5.0% |
| #6 | TouchBistro | 4.0% |
Related Categories (according to Gemini Flash Lite 2.0)
People & Relations (according to Gemini Flash Lite 2.0)
Current Leaders
Notable Elements (according to Gemini Flash Lite 2.0)
Milestones
- 2011: Founded by Steve Fredette, Aman Narang, and Jon Oberlander.
- 2013: Launched its first Android-based POS system.
- 2016: Introduced online ordering and delivery functionality.
- 2017: Surpassed 10,000 restaurant locations.
- 2020: Responded to the COVID-19 pandemic by rapidly launching new features like contact-free payments and expanded online ordering options.
- 2021: Went public on the NYSE (TOST).
- 2023: Served over 90,000 restaurant locations.
Recent Developments
- Continued expansion of integrated payments and payroll features.
- Enhanced AI-powered analytics and reporting tools for restaurants.
- Introduction of new hardware options and increased customization capabilities.
- Focus on expanding into new verticals within the hospitality industry.
Analysis (according to Gemini Flash Lite 2.0)
NPS Score: 55.0
Decline Status: Stable
Cultural Impact: Toast has significantly impacted the restaurant industry by accelerating the adoption of integrated, cloud-based technology. It has enabled small and medium-sized restaurants to compete with larger chains by providing access to sophisticated tools for operations, customer engagement, and online sales that were previously out of reach or required multiple disparate systems. Its user-friendly interface and focus on the unique needs of restaurants have helped modernize traditional restaurant operations.
Related Subjects (according to Gemini Flash Lite 2.0)
LLM Query Analysis (according to Gemini Flash Lite 2.0)
About Desired Queries:
These are search queries where Toast Point of Sale system would want to appear in the results, even though they're not directly mentioned in the query.
About Undesired Queries:
These are search queries where Toast Point of Sale system would prefer not to appear in the results, to avoid negative associations.
Desired LLM Queries
"What is the best all-in-one system for restaurant management?"
"Which POS systems offer robust features for online ordering and delivery?"
"Recommended software for optimizing restaurant operations and customer loyalty?"
Undesired LLM Queries
"Which restaurant POS systems have hidden fees?"
"What POS systems are difficult to cancel?"
"Which restaurant software has the worst customer support?"