Best Women's Underwear Brands in 2025
The search for the perfect underwear can be a highly personal journey. Women's underwear brands offer a vast array of styles, materials, and fits, each designed to cater to different needs and preferences. From the softest cotton briefs for everyday wear to the seamless designs ideal for active lifestyles or form fitting clothing, understanding the available choices is key. These brands differentiate themselves not only through aesthetic design but also in the quality of materials used, the construction techniques employed and the dedication to comfort and fit. The specific types available include but are not limited to: Briefs, Hipsters, Thongs, Boy shorts, and high-waisted options, each created to suit different body types and outfit choices. This guide aims to provide an in-depth look at the top women’s underwear brands, offering detailed information about their products, strengths, and weaknesses to inform a well-considered purchase.
What's In This Guide
- •Our Selection Methodology
- •Selection Criteria
- •Eberjey - Best for Luxury and Comfort
- •MeUndies - Best for Everyday Comfort and Convenience
- •Savage X Fenty - Best for Inclusivity and Style
- •Aerie - Best for Comfort and Affordability
- •Hanky Panky - Best Premium Thong
- •Conclusion & Recommendations
- •Frequently Asked Questions
Our Selection Methodology
Our ranking is based on an extensive analysis of thousands of data points. We examined customer reviews from major retail sites and brand websites, incorporating user feedback on comfort, fit, and durability. We also incorporated expert evaluations from fashion publications and product testing reports, focusing on material quality, construction, and design. Furthermore, we created an AI that analyzed hundreds of product listings from each brand to assess product availability, transparency, and the overall breadth of their selection. This comprehensive process ensures a balanced assessment, considering both objective data and subjective user experiences to present the most reliable information.
Selection Criteria
Comfort
This considers the feel of the fabric against the skin, the design, and potential for irritation or pinching.
Material Quality
This examines the durability, breathability, and overall quality of the fabrics used, like cotton, silk, or performance materials.
Fit and Sizing
Evaluates the accuracy of the fit, the range size options available, and the overall design to ensure comfort and minimize lines.
Design and Style
Focuses on the aesthetic appeal, variety of styles offered (e.g., briefs, thongs, high-waisted), and availability of colors and patterns.
Durability and Longevity
Assesses how well the underwear holds up after multiple washes, including the retention of shape and elasticity.
Value for Money/Pricing
Looks at the price of the product in relation to its quality, durability, and performance.
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Top 5 Women's Underwear Brands in 2025
Pros
- Exceptional comfort.
- High-quality materials.
- Timeless designs.
Cons
- Can be pricier compared to some other brands.
Key Specifications
Known for its luxurious feel and high-quality materials, Eberjey excels in creating underwear that prioritizes comfort and style. The brand is particularly celebrated for its soft signature fabrics such as their Gisele collection. Eberjey's designs focus on simple elegance rather than bold aesthetics, making their underwear suitable for all-day wear and special occasions alike. The designs are often praised for their perfect fit and the way they feel against the skin. While Eberjey's simplicity may not satisfy those looking for more dramatic designs, the brand's commitment to quality and comfort makes it a highly desirable brand in the market. For those who value superior comfort and a touch of luxury, Eberjey is an excellent option. The brand’s attention to detail in both design and construction, sets it apart.
Pros
- Incredibly soft fabric.
- Subscription service for convenience.
- Wide range of colors and patterns.
Cons
- Limited style range.
- Can show lines under tight clothing if not carefully selected.
Key Specifications
MeUndies focuses on ultimate comfort with its signature MicroModal fabric. This brand's commitment to soft materials and seamless construction makes it ideal for everyday wear. MeUndies provides a variety of styles like briefs, thongs, and hipsters, allowing customers to build a complete underwear collection. The brand additionally uses a subscription service, making it easy to refresh your collection regularly. MeUndies stands out for its customer-focused approach— offering bold patterns and limited-edition collaborations. Their focus is on providing an exceptionally cozy experience. For those prioritizing all-day comfort and convenience, MeUndies is an excellent choice, especially with their subscription option that delivers new sets regularly to your door.
Pros
- Extremely inclusive size range.
- Stylish and modern designs.
- Great quality materials
Cons
- May not offer enough support for all body types and activities.
- Material may not be suitable for hot weather.
Key Specifications
Savage X Fenty, founded by Rihanna, is known for its inclusive approach. The brand offers a large range of sizes and styles, with an emphasis on body positivity and diversity. Its collection includes everything from everyday basics to more daring lingerie pieces, helping women feel confident in their underwear. The brand stands out for its bold designs, high-quality materials, and focus on inclusivity. With a vast range of sizes and frequent collaborations, Savage X Fenty ensures that it has options for a variety of tastes and body types. For those who are searching for modern lingerie, stylish designs, and a brand which prioritizes inclusivity, Savage X Fenty is an excellent option.
Pros
- Comfortable and natural fit.
- Affordable pricing.
- Focus on body positivity.
Cons
- Simpler designs compared to some other brands.
- Stock levels on certain items can vary.
Key Specifications
Aerie is celebrated for its commitment to body positivity. Aerie offers a range of underwear that emphasizes comfort and a natural fit, suitable for everyday use. The brand is also known for its affordability, making it an accessible choice for shoppers on any budget. Aerie’s focus extends beyond just clothing and seeks to promote positive body image within their marketing. For those seeking comfortable, everyday underwear at an accessible price point, Aerie stands as a great option. Its dedication to promoting body positivity in its campaigns further adds to its customer loyalty.
Pros
- Iconic, comfortable lace designs.
- Seamless construction.
- Versatile for various outfits.
Cons
- Can be more expensive than some other brands.
- Less focus on trendy designs.
Key Specifications
Hanky Panky is renowned for its iconic lace thongs and comfortable, seamless design. The brand's signature thongs are known for their soft, stretchy lace that reduces visible panty lines and provides all-day comfort. Hanky Panky also offers a variety of other styles, including briefs, hipsters, and high-waisted options, each crafted to the same exacting standards. The Hanky Panky brand is a preferred choice among many women for their comfort and versatility under various outfits. Best for those seeking seamless and stylish underwear.
Conclusion
Choosing the right women's underwear brand is crucial for comfort, confidence, and overall well-being. The best brands combine quality materials, thoughtful design, and a range of options to suit diverse preferences. Our analysis highlights brands that excel in these areas, offering options for everyday wear, specialized activities, and special occasions. Ultimately, the ideal choice depends on individual needs and priorities, but the brands listed offer a strong starting point for building a comfortable and stylish underwear collection.
Frequently Asked Questions
How do I choose the right size and fit?
Fit is paramount. Consider your body shape and preferences. High-waisted options offer more coverage, while low-rise styles can be more discreet. Try a variety of cuts and sizes to find what feels best for you.
What materials are best for women's underwear?
Cotton is breathable and gentle, making it ideal for everyday wear. Silk and satin provide a luxurious feel. Performance fabrics like nylon and spandex are excellent for active wear.
Are there any eco-friendly and ethical underwear options?
Yes, opting for brands with ethical and eco-conscious practices can support sustainability. Look for certifications, transparent supply chains, and sustainable materials such as organic cotton or recycled fabrics.
How should I care for my underwear?
To ensure longevity and hygiene, follow the care instructions on the label. Generally, machine washing in cold water and avoiding high heat from dryers is recommended. Wash delicate fabrics by hand or in a mesh bag.