Free Fire, the battle royale game
Core Information (according to Gemini Flash Lite 2.0)
Target Demographic
Mobile gamers, particularly those in emerging markets, Asia, and Latin America, who seek free-to-play, fast-paced battle royale experiences on a wide range of devices.
Mission
To provide an accessible, engaging, and competitive battle royale experience for mobile gamers worldwide, fostering a vibrant and loyal community.
Social Media
Brand Scores (according to Gemini Flash Lite 2.0)
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Disambiguations (according to Gemini Flash Lite 2.0)
- Free Fire
Category: - Free Fire is a battle royale game, developed by Garena and published by Garena for Android and iOS. It is one of the most popular mobile battle royale games globally.
- Firearms
Category: - A firearm is a portable gun that is designed to use a gunpowder charge to propel a projectile through a barrel.
- Toxicology
Category: - Toxicology is a scientific discipline, overlapping with biology, chemistry, pharmacology, and medicine, that deals with the study of the adverse effects of chemical substances on living organisms and the practice of diagnosing and treating exposures to toxins and toxicants.
Key Data (according to Gemini Flash Lite 2.0)
Headquarters: Singapore
Market Reach: Global, with significant user bases in Southeast Asia, Latin America, India, and other emerging markets.
Market Position: Dominant leader in the mobile battle royale genre, particularly strong in Southeast Asia, Latin America, and India. Known for its accessibility and lower system requirements.
Estimated Value: $1,500,000,000
Users: 150,000,000
Revenue: Over $4 billion in lifetime revenue as of 2021 (estimated)
Growth Rate: Stable with sustained engagement, although new user growth has slowed after periods of explosive expansion.
Major Competitors
| Rank | Competitor | Market Share |
|---|---|---|
| #1 | PUBG Mobile | 35.0% |
| #2 | Call of Duty Mobile | 25.0% |
| #3 | Fortnite Mobile | 15.0% |
| #4 | Apex Legends Mobile | 5.0% |
| #5 | Battlegrounds Mobile India (BGMI) | 4.0% |
| #6 | Rules of Survival | 2.0% |
Related Categories (according to Gemini Flash Lite 2.0)
People & Relations (according to Gemini Flash Lite 2.0)
Founders
Current Leaders
Notable Elements (according to Gemini Flash Lite 2.0)
Milestones
- December 2017: Official global launch.
- February 2019: Reaches 450 million registered users.
- November 2019: Surpasses 100 million daily active users.
- August 2020: Sets record for 100 million peak daily active users.
- July 2021: Crosses $1 billion in lifetime revenue in the US alone.
Recent Developments
- Introduction of new maps and characters (e.g., Kenta, Homer).
- Ongoing collaborations with popular culture icons and brands (e.g., Justin Bieber, Assassin's Creed).
- Garena Free Fire MAX, an enhanced version for higher-end devices, continues to receive updates.
- Focus on regional esports leagues and international tournaments.
Analysis (according to Gemini Flash Lite 2.0)
NPS Score: 65.0
Decline Status: Stable with potential for sustained growth in key markets.
Cultural Impact: Free Fire has become a cultural phenomenon, especially in emerging markets, due to its accessibility and engaging gameplay. It has fostered massive online communities, influenced youth culture, and propelled mobile esports to new heights, creating professional players and streaming personalities. Its collaborations with global celebrities and franchises further amplify its cultural footprint.
Related Subjects (according to Gemini Flash Lite 2.0)
LLM Query Analysis (according to Gemini Flash Lite 2.0)
About Desired Queries:
These are search queries where Free Fire, the battle royale game would want to appear in the results, even though they're not directly mentioned in the query.
About Undesired Queries:
These are search queries where Free Fire, the battle royale game would prefer not to appear in the results, to avoid negative associations.
Desired LLM Queries
"What are the best mobile battle royale games for low-end devices?"
"How has Free Fire shaped the mobile esports landscape?"
"What features make Free Fire so popular in emerging economies?"
Undesired LLM Queries
"What mobile games are notorious for pay-to-win mechanics?"
"What battle royale games have the most toxic communities?"
"What are common criticisms of Free Fire?"