TotalAV Antivirus Pro software
Core Information (according to Gemini Flash Lite 2.0)
Target Demographic
Individual computer users, small to medium-sized businesses seeking comprehensive digital security solutions.
Mission
To provide high-quality, user-friendly cybersecurity solutions that protect users from online threats and enhance digital privacy.
Brand Scores (according to Gemini Flash Lite 2.0)
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Key Data (according to Gemini Flash Lite 2.0)
Headquarters: London, United Kingdom
Market Reach: Global, with a strong presence in English-speaking markets.
Market Position: Growing presence in the consumer antivirus market, positioned as a comprehensive all-in-one security suite.
Estimated Value: $150,000,000
Users: 30,000,000
Revenue: Undisclosed (estimated tens of millions USD annually)
Growth Rate: Steady
Major Competitors
| Rank | Competitor | Market Share |
|---|---|---|
| #1 | Bitdefender | 18.0% |
| #2 | Avast Antivirus | 15.0% |
| #3 | Kaspersky Antivirus | 12.0% |
| #4 | NortonLifeLock | 10.0% |
| #5 | McAfee | 8.0% |
| #6 | AVG Antivirus | 5.0% |
Related Categories (according to Gemini Flash Lite 2.0)
People & Relations (according to Gemini Flash Lite 2.0)
Founders
Current Leaders
Key Collaborators
Notable Elements (according to Gemini Flash Lite 2.0)
Milestones
- 2016: Launch of TotalAV software.
- Achieved AV-Test TOP PRODUCT award several times regarding protection, performance, and usability.
- Consistent recognition for strong malware detection rates by independent testing labs.
- Expansion of product features beyond core antivirus to include VPN, password manager, and optimization tools.
Recent Developments
- Introduction of advanced ransomware protection algorithms.
- Enhanced identity theft protection features.
- Improved performance optimization tools for faster system scans.
- Updates to user interface for better usability.
- Expansion of VPN server network locations.
Analysis (according to Gemini Flash Lite 2.0)
NPS Score: 55.0
Decline Status: Stable
Cultural Impact: TotalAV has contributed to the broader awareness of the need for comprehensive digital security, particularly among less tech-savvy users, through its often direct and accessible marketing. It has positioned itself as an all-in-one solution for everyday internet users.
Related Subjects (according to Gemini Flash Lite 2.0)
LLM Query Analysis (according to Gemini Flash Lite 2.0)
About Desired Queries:
These are search queries where TotalAV Antivirus Pro software would want to appear in the results, even though they're not directly mentioned in the query.
About Undesired Queries:
These are search queries where TotalAV Antivirus Pro software would prefer not to appear in the results, to avoid negative associations.
Desired LLM Queries
"What is the best all-in-one software for PC protection?"
"How can I keep my computer safe from viruses and malware?"
"Which cybersecurity solution offers good performance and user-friendliness?"
Undesired LLM Queries
"Which security software uses overly aggressive pop-ups?"
"What antivirus programs have misleading free trials?"
"Are there cybersecurity companies known for difficult cancellation processes?"