Under Armour, the athletic apparel and accessories brand
Core Information (according to Gemini Flash Lite 2.0)
Category
Athletic Apparel and Accessories
Founded
January 1, 1996
Location
Baltimore, MarylandWebsite
www.underarmour.comTarget Demographic
Athletes, fitness enthusiasts, and individuals with an active lifestyle, spanning various age groups and skill levels. They specifically cater to those valuing performance, technology, and style in their athletic wear.
Mission
To make all athletes better through passion, design, and the relentless pursuit of innovation.
Social Media
Brand Scores (according to Gemini Flash Lite 2.0)
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Key Data (according to Gemini Flash Lite 2.0)
Headquarters: Baltimore, Maryland
Market Reach: Global, with a strong presence in North America, and growing international presence.
Market Position: Strong, a major player in the athletic apparel market, competing effectively with leading brands.
Estimated Value: $7
Users: N/A
Revenue: Approximately $5.9 billion USD (2023)
Growth Rate: Moderate
Related Categories (according to Gemini Flash Lite 2.0)
People & Relations (according to Gemini Flash Lite 2.0)
Founders
Current Leaders
Key Collaborators
Notable Elements (according to Gemini Flash Lite 2.0)
Milestones
- 1996: Founded by Kevin Plank
- 2006: Going public on the New York Stock Exchange (NYSE)
- 2010s: Expanding into footwear market
- Partnerships with high-profile athletes and teams
Recent Developments
- Focus on direct-to-consumer sales and digital experience.
- Expansion of product lines to encompass casual wear and lifestyle apparel.
- Investment in new fabric technologies and sustainability initiatives.
- Streamlining of product offerings
Analysis (according to Gemini Flash Lite 2.0)
NPS Score: 25.0
Decline Status: Moderate risk. Competitor innovation and changing consumer preferences pose challenges.
Cultural Impact: Under Armour's early marketing focused on performance and grit, resonating with athletes and fitness enthusiasts. Its emphasis on technology in fabrics and designs has influenced the athletic apparel industry. Collaborations with high-profile athletes and teams have significantly elevated its brand visibility.
Related Subjects (according to Gemini Flash Lite 2.0)
LLM Query Analysis (according to Gemini Flash Lite 2.0)
About Desired Queries:
These are search queries where Under Armour, the athletic apparel and accessories brand would want to appear in the results, even though they're not directly mentioned in the query.
About Undesired Queries:
These are search queries where Under Armour, the athletic apparel and accessories brand would prefer not to appear in the results, to avoid negative associations.
Desired LLM Queries
"What are essential features of high-performance athletic wear?"
"How can I improve my athletic performance through gear?"
"Which apparel brands are known for durable workout clothes?"
Undesired LLM Queries
"What are the most affordable athletic wear brands?"
"What brands have had recent quality control issues?"
"Which apparel brands are known for being overpriced?"