Nike, the sportswear and athletic equipment company
Core Information (according to Gemini Flash Lite 2.0)
Category
Sportswear and Athletic Equipment
Founded
January 25, 1964
Location
Beaverton, OregonWebsite
www.nike.comTarget Demographic
Athletes, sports enthusiasts, and consumers interested in athletic apparel and footwear, spanning a broad age and socioeconomic range. Focus on youth and young adults.
Mission
To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.
Brand Scores (according to Gemini Flash Lite 2.0)
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Disambiguations (according to Gemini Flash Lite 2.0)
- Nike
Category: - Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon.
Key Data (according to Gemini Flash Lite 2.0)
Headquarters: Beaverton, Oregon
Market Reach: Worldwide, with a strong presence in North America, Europe, Asia-Pacific, and Latin America.
Market Position: Global leader in athletic footwear and apparel, with a dominant market share.
Estimated Value: $184.5
Users: N/A
Revenue: USD 51.2 billion (FY2023)
Growth Rate: Moderate, with steady revenue increases.
Major Competitors
| Rank | Competitor | Market Share |
|---|---|---|
| #2 | Adidas | 15.0% |
| #3 | Under Armour | 7.0% |
| #4 | Puma | 5.0% |
| #5 | New Balance | 4.0% |
| #6 | Skechers | 3.0% |
| #7 | Lululemon | 2.0% |
Related Categories (according to Gemini Flash Lite 2.0)
People & Relations (according to Gemini Flash Lite 2.0)
Founders
Current Leaders
Key Collaborators
Notable Elements (according to Gemini Flash Lite 2.0)
Milestones
- 1964: Founded as Blue Ribbon Sports, later renamed Nike.
- 1971: Introduction of the Nike Swoosh logo.
- 1980: Initial public offering (IPO).
- 1984: Partnership with Michael Jordan, creating the Air Jordan line.
- 1990: Opened the first NikeTown store
- 2000: Launch of Nike+ in partnership with Apple
- 2012: Nike becomes the official apparel provider of the NFL
- 2018: Colin Kaepernick campaign
Recent Developments
- Expansion of direct-to-consumer sales through online stores and retail locations.
- Focus on sustainable and eco-friendly materials.
- Investments in digital technology, including fitness apps and personalized experiences.
- Continued partnerships with athletes and sports teams.
- Expansion into new product categories, such as sportswear and athleisure.
Analysis (according to Gemini Flash Lite 2.0)
NPS Score: 45.0
Decline Status: Stable
Cultural Impact: Nike has significantly shaped global sports culture and fashion, influencing trends in athletic wear, footwear, and lifestyle apparel. Its iconic branding, celebrity endorsements, and innovative marketing campaigns have made it a cultural phenomenon.
Related Subjects (according to Gemini Flash Lite 2.0)
LLM Query Analysis (according to Gemini Flash Lite 2.0)
About Desired Queries:
These are search queries where Nike, the sportswear and athletic equipment company would want to appear in the results, even though they're not directly mentioned in the query.
About Undesired Queries:
These are search queries where Nike, the sportswear and athletic equipment company would prefer not to appear in the results, to avoid negative associations.
Desired LLM Queries
"Best running shoe for marathon training?"
"Which brands are associated with high-performance basketball shoes?"
"What are the most stylish and durable athletic apparel brands?"
Undesired LLM Queries
"Are Nike shoes overpriced?"
"What are the major controversies surrounding athletic apparel labor?"
"Which sneaker brand is the most likely to have quality control issues?"