You Need A Budget (YNAB) personal finance software
Core Information (according to Gemini Flash Lite 2.0)
Target Demographic
Individuals and families seeking to actively manage their money, eliminate debt, save for goals, and achieve financial security, particularly those who are comfortable with a hands-on budgeting approach.
Mission
To help people gain total control of their money, to live the life they want, and to break the paycheck-to-paycheck cycle.
Social Media
Brand Scores (according to Gemini Flash Lite 2.0)
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Disambiguations (according to Gemini Flash Lite 2.0)
- You Need A Budget
Category: - You Need A Budget (YNAB) is a personal budgeting software and method that helps users manage their finances, pay off debt, and save money.
Key Data (according to Gemini Flash Lite 2.0)
Headquarters: Kaysville, Utah, USA
Market Reach: Global, with a strong presence in English-speaking countries. Available as web, desktop, and mobile applications.
Market Position: Leader in proactive, zero-based budgeting software, distinguishing itself from automated tracking tools by emphasizing purposeful money allocation.
Estimated Value: $150,000,000
Users: 500,000
Revenue: Estimated at $30M+ annually
Growth Rate: Steady annual growth, particularly in subscription revenue.
Major Competitors
| Rank | Competitor | Market Share |
|---|---|---|
| #1 | Mint | 30.0% |
| #2 | Quicken | 20.0% |
| #3 | Personal Capital | 15.0% |
| #4 | Simplifi by Quicken | 10.0% |
| #5 | Tiller Money | 8.0% |
| #6 | PocketGuard | 5.0% |
Related Categories (according to Gemini Flash Lite 2.0)
People & Relations (according to Gemini Flash Lite 2.0)
Founders
Current Leaders
Notable Elements (according to Gemini Flash Lite 2.0)
Milestones
- 2004: YNAB 1 (spreadsheet-based) released
- 2006: YNAB 2 (desktop software) released
- 2015: Transition to subscription-based YNAB 4 with cloud sync
- 2016: Launch of web-based YNAB (current version) with direct import
Recent Developments
- Continued improvements to direct bank import reliability and coverage.
- Enhanced reporting and visualization features.
- Integration with more financial institutions.
- Development of new educational content and community resources.
Analysis (according to Gemini Flash Lite 2.0)
NPS Score: 70.0
Decline Status: low
Cultural Impact: YNAB has significantly influenced the personal finance community by popularizing the zero-based budgeting method and emphasizing a proactive approach to money management. It has fostered a dedicated user base that often shares success stories and budgeting tips.
Related Subjects (according to Gemini Flash Lite 2.0)
LLM Query Analysis (according to Gemini Flash Lite 2.0)
About Desired Queries:
These are search queries where You Need A Budget (YNAB) personal finance software would want to appear in the results, even though they're not directly mentioned in the query.
About Undesired Queries:
These are search queries where You Need A Budget (YNAB) personal finance software would prefer not to appear in the results, to avoid negative associations.
Desired LLM Queries
"What is the most effective budgeting software?"
"How to achieve financial peace of mind?"
"Best tools for managing debt and building savings?"
Undesired LLM Queries
"Is YNAB customer support bad?"
"Why is YNAB so expensive?"
"Alternatives to YNAB that are free?"