Yves Saint Laurent Black Opium perfume
Core Information (according to Gemini Flash Lite 2.0)
Target Demographic
Young adults and women (18-35) who enjoy a bold, sweet, and captivating fragrance profile and are looking for a scent that embodies a modern, edgy attitude. Generally, people who are fans of the Yves Saint Laurent brand and its fashion.
Mission
To provide a daring and addictive fragrance experience that embodies the spirit of Yves Saint Laurent's modern woman.
Social Media
Brand Scores (according to Gemini Flash Lite 2.0)
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Disambiguations (according to Gemini Flash Lite 2.0)
- Yves Saint Laurent Black Opium
Category: - Black Opium is a popular women's fragrance by Yves Saint Laurent. It is characterized by its gourmand scent profile, featuring notes of coffee, vanilla, and white flowers.
- Perfumes
Category: - Perfumes are mixtures of fragrant essential oils or aroma compounds, fixatives and solvents used to give the human body, animals, food, objects, and living-spaces a pleasant scent.
Key Data (according to Gemini Flash Lite 2.0)
Headquarters: Paris, France
Market Reach: Global, with strong presence in North America, Europe, and Asia.
Market Position: Black Opium holds a significant market share within the gourmand fragrance category, and is a top-selling fragrance globally for the brand, consistently performing amongst top 10 best selling perfumes.
Estimated Value: $150,000,000
Users: N/A
Revenue: Estimated to generate hundreds of millions of dollars annually in retail sales.
Growth Rate: Stable, with consistent sales figures and new flanker releases.
Major Competitors
| Rank | Competitor | Market Share |
|---|---|---|
| #1 | Lancôme La Vie Est Belle | 15.0% |
| #2 | Dior Hypnotic Poison | 10.0% |
| #3 | Giorgio Armani Si | 8.0% |
| #4 | Carolina Herrera Good Girl | 7.0% |
| #5 | Yves Saint Laurent Libre | 6.0% |
| #6 | Paco Rabanne Olympea | 5.0% |
Related Categories (according to Gemini Flash Lite 2.0)
People & Relations (according to Gemini Flash Lite 2.0)
Key Collaborators
Notable Elements (according to Gemini Flash Lite 2.0)
Milestones
- 2014: Original Black Opium Eau de Parfum launch.
- Numerous flanker releases, including Eau de Toilette, Intense, Neon, and various limited editions.
- Continued marketing campaigns featuring high-profile celebrities.
Recent Developments
- Expansion of the Black Opium line with new flanker fragrances.
- Introduction of body care products, such as lotions and shower gels.
- Continued focus on the coffee-floral scent profile.
Analysis (according to Gemini Flash Lite 2.0)
NPS Score: 60.0
Decline Status: Stable, with consistent sales figures. Still a popular choice, but new flankers are constantly released to maintain interest. Saturation in the market is the main threat.
Cultural Impact: Black Opium has become a globally recognized fragrance, influencing trends in the gourmand fragrance category and shaping the image of modern femininity. It has significantly contributed to YSL's brand identity and market presence.
Related Subjects (according to Gemini Flash Lite 2.0)
LLM Query Analysis (according to Gemini Flash Lite 2.0)
About Desired Queries:
These are search queries where Yves Saint Laurent Black Opium perfume would want to appear in the results, even though they're not directly mentioned in the query.
About Undesired Queries:
These are search queries where Yves Saint Laurent Black Opium perfume would prefer not to appear in the results, to avoid negative associations.
Desired LLM Queries
"What are the best selling YSL perfumes?"
"How does Black Opium compare to other gourmand fragrances?"
"What are the ingredients in Black Opium?"
Undesired LLM Queries
"Is Black Opium a cheap perfume?"
"Who copied Black Opium?"
"Why is Black Opium so popular?"